MINNESOTA TIMBERWOLVES TO WORK WITH LITTLE TO REFRESH BRAND EXPERIENCE
MINNEAPOLIS — June 9, 2014 — This off-season, in addition to hitting the gym, the Minnesota Timberwolves are revitalizing their brand. Minnesota’s NBA team will bring aboard Little (www.littleco.com), a nationally known branding and design agency that specializes in Branding from the Inside Out, to develop a new brand platform, employee platform and brand identity. Terms of the assignment were not disclosed.
"We are partnering with Little to refresh our brand, for both fans and employees, to enhance the entire Timberwolves experience," says Kristy Badger, VP of Marketing. "Little’s employee engagement work for companies like Target, Lowe’s and Microsoft, plus its successful rebranding efforts, like American Public Media’s ‘Marketplace’ programs, proved very attractive to our organization."
"The Minnesota Timberwolves are a beloved hometown team with an international reach, and we are looking forward to enhancing their brand for fans and employees alike," notes Joe Cecere, Little President and Chief Creative Officer.
Cecere adds, “We will explore new ways for fans to emotionally embrace the team, but also recharge the value proposition for the organization’s employees – helping all to better understand the vision and mission of the team. This paves the way for an enhanced fan experience across all touchpoints.”
Little is a Minneapolis-based design and branding agency specializing in brand strategy, corporate identity, employee engagement and brand experience design. For over 35 years, Little has been helping companies like Target, Microsoft, Wells Fargo, DC Comics, Lowe’s, Sealy, Medtronic and American Public Media tell their whole brand story from the inside out.
Using award-winning creative to drive workforce and customer engagement, marketing and corporate communications, Little’s designs inspire both internal and external audiences, transforming business challenges into brand success stories.
Little boasts a rich philanthropic legacy and is a Nationally Certified Women’s Business Enterprise. It has been named one of Minnesota’s Top Marketers, a 2013 Small Business Success Story and one of the Top 100 Best Places to Work.
For more information — or to interview Joe Cecere about the Minnesota Timberwolves assignment — please contact Martin Keller, Media Savant Communications, 612-729-8585, firstname.lastname@example.org